A brief history of Fashion Photography
·
Fashion photography started In the 1800s.
·
It became well known thanks to fashion magazines
such as Harpar Bazar and Vogue.
·
Paris remained the centre of fashion photography
until the end of the 30s.
·
More and more fashion photographers moved to new
York so that America became the new centre of fashion photography
·
The first to use natural lighting in fashion
photography is Louise Dahl-Wolfe.
·
Norman Parkinson was the first to shoot outdoors
saying “A photographer without a magazine behind him is like a farmer without
fields.”
·
In the 50s the models started to be more well as
well as the photographers.
·
In Between the 1970-1980 Fashion started becoming
a real industry.
·
Anna Whinton became editor and chief the Vogue
in 1988 and is still here today.
Examples
Adolphe de Meyer
Helmut Newton
Richard Avedon
When an image is a Portrait when it is a
fashion photograph
It is Portraiture when your try
to bring out the true self or what you think it is of the subject you take a
picture of. The photographer has to try to capture the mood as well as the
likeness of the subject. They can do this by using the subject posture as well
as the expression of their face. Like someone who is laying around can be shown
as them being in a rebellious mood.
It is a Fashion photograph when the
photographer focuses more on the fashion more rather than the art. It’s like
the model is more like a canvas rather than a piece of art. You expect fashion
photographs in a magazine more than other places
The degree that an image should be manipulated
to go into a fashion magazine.
In fashion
photography the following manipulations that occur are when the photographer
adjusts the positioning of the model. The way the model face is pointing
determines the width of the face. By say encouraging words to the model while
taking pictures increases the models confidence, allowing them to look better
in shot.
How about
manipulations to the photos before they are taken e.g., models, Makeup, sets,
clothes. By choosing places that are really unusual like the really cold. This
causes the model to focus more on the job rather the atmosphere they are in.
This can also work by giving the model more clothes to wear.
The clashes between the creative and
commercial side of fashion Photography.
The clash between creative and commercial
is represent through Anna as the commercial side and Grace as the creative
side. Grace wants to come up with original and new ideas but Anna wants to just
try to sell the magazines without taking too much of a risk.
The commercial clash wins in the clash because people
kept on taking down different pages that Grace put up and no one will stand up
to Anna who made these decisions. This comes from fear with her. When some of
them talk to her they end up becoming nervous and shaky.
Do you agree? Why?
I can’t agree with either side of
the clash because I see them both having good points. With the creative side they
want to bring out there own personal ideas and style into the magazine. They want to express to as many people as they can. While the commercial side needs to make money to keep there company up and they need to satisfy there customers with what they want.